I recently attended a conference where the keynote speaker asked the question, “What is your why?” While I was listening to the speech, it hit me that it is such a fundamental and thought-provoking question, that I needed it to become a core part of my consulting business. I put up post-it notes to remind myself that I need to ask it of every student. College-bound, or not, they need to know their why. By digging deep into their motivations for the choices they are making, they can get clarification of their purpose and make better decisions regarding the future.