Know Before You Go: Research 301

When I was applying to colleges, there was no internet, much less Google. There, now you have a sense of how old I am. My access to college-specific information was limited, to say the least. I relied on hearsay. Today’s high school applicants have had the internet their whole lives and know how to maximize its potential, so researching colleges should be second nature to them—right? Well, not always. How to research, maybe, but what to research is a different story.

When I ask students to research schools, they often come back with the faculty:student ratio, the median ACT range of enrolled freshmen and something vague about the location. High school students can get a bit lost figuring out what else they should know. There is much to consider and what to look at will be different for everyone, but thorough research is essential not only for students starting to formulate a college list, but also for seniors who are in the process of deciding.

Know the Curriculum and Academic Outcomes


One thing that will not vary from person to person is the need to look closely at the academic programs they are contemplating. Go to the department websites and learn their focuses and expectations of what their students will learn. Also look at the required classes for the major. Is it more math than expected? More writing? Are there practical or experiential opportunities? A major will differ significantly from college to college so applicants should know the particulars and evaluate which are in line with their expectations. While discovering the nuances of each major, it might be informative to look at the college’s core curriculum requirements. What classes do everyone have to take? Is there a foreign language requirement? Religion class? P.E.? Did you know some schools have a mandatory swim test? The number and scope of requirements can vary so don’t assume anything.

The calendar is another academic consideration. A school on quarters is going to be faster paced than a school on semesters. Typically on the quarter system, students take fewer classes for a shorter time than they would at semester schools. The result is the ability to take more classes over their time in college allowing more time to add a second major or a minor. Semesters, however, are good in that students have more time to absorb the knowledge or to participate in experiential learning such as having an internship. Neither system is better than the other, but it is helpful for students to think about their learning styles and what would be comfortable for them. There are even block calendar colleges which have one intensive class at a time.

If a student is looking at a college that offers co-ops, they should see if they can still graduate in four years if they participate. Schools such as Northeastern and Drexel offer more than one co-op opportunity, but it’s important to find out how participation in that type of program might affect the number of years it takes to graduate and the overall cost. Experiential learning is great but it may affect your graduation timeline.

Grading: Does the college grade on the curve? If so, how will that affect you? High school students used to getting all A’s might have a difficult time adjusting. How does this affect the environment on campus? Will it affect graduate school admissions? Students in classes graded on a curve might be more competitive making students less likely to collaborate or study together. Some schools don’t calculate GPAs and some share written evaluations of their work instead of sharing a grade. Regardless of the grading structure, applicants should evaluate if the grading system is a good fit for them.

As a side note, pressure at some colleges can be intense. The availability of good support systems can be crucial. This means academic support in the form of tutoring and advice as well as responsive mental health services. The percentage of college students suffering from mental health issues is on the rise. Prospective students should learn how long it takes to get an appointment and how many they are allowed. Tragically, they should also know the number of recent suicides.

Life Outside of the Classroom


Those with food allergies or Celiac Disease need to take a close look at food services. Most if not all colleges have gluten-free choices and food that does not contain any of the nine most common allergens. On the surface, it seems like it does not need to be a concern. But dig deeper and they might find out that there is little variation in the meals they are offered or other inconveniences. Availability of a kitchen if living in a dorm might be a question to ask as well. Navigating dietary needs living away from home is going to be challenging, so students should know how manageable it is going to be.

Campus safety has been a hot topic lately. In addition to the campus protests, students should know if their prospective campus is safe. A look at the surrounding area does not tell the whole story. If a college is located in a city, what additional layers of security do they have. I have never been on a college campus that does not have a Blue Light system, but what else do they have? Is it enough?

Lastly, students with their families need to look at affordability. Run the Net Price Calculators to estimate total cost. If applying for financial aid and applying Early Decision, find out if a school will do a pre-read of your financial aid application so that you know before you sign the ED agreement that the price for that college is manageable. Availability of merit aid is another searchable data point.


These questions are only a few of the things students and families can seek answers to. Looking beyond the obvious, is an important step to landing at the college with the best fit so you can thrive.

Homework Pays Off for Class of ’25

So far, the seniors I work with have been been accepted to 32 different colleges! Additionally, an incredible amount of scholarship dollars are on the table. All-together they have applied to 120 unique colleges. As I reflect on their achievements, I am particularly awed by their willingness to explore and step out of their comfortable and familiar California environment. They are exploring colleges as far away as Dublin (Ireland-not California or Ohio!). They are seeing possibilities in large SEC schools in the South and Big 10 schools in the Midwest. The frigid, lake-effect weather in the Midwest does not seem to intimidate them. More importantly, their college lists include a large variety of types of schools from small, faith-based colleges to sports powerhouses. They applied to urban schools, traditional campuses in traditional college towns, tech schools and liberal arts colleges. Their college lists are as individual as they are, and they evolved after much introspection and prioritizing.

Here are three things they did to get to this place.

1. They paid attention on college visits.

“Too many of the guys were wearing collared shirts.”
“I don’t want to get hit by a train.”
“People weren’t walking in groups, and they all had ear buds in.”
“The campus is too spread out which might make me late for class.”
“No one seems happy.”
“I think it’s creepy that there is a graveyard on campus.”

“Everyone seems happy.”
“They have their own place to ski.”
“The class I sat in on was very interesting, and the professor was really respectful of all the students.”
“They use Handshake.” (Spoiler alert: 1500 colleges use Handshake)
“There is a bakery in town that sells delicious ¼ lb cookies.”

2. They researched

These seniors investigated available majors, and if their first choice wasn’t available, they found alternatives that would still get them to their goals. Many embraced being undecided, if they were unsure and didn’t want to commit. They also learned how a major could be taught differently at different schools. They also wanted to know if their major choice was going to hurt their chances of admission, and, if so, they adjusted accordingly. In all cases, they were in touch with their priorities.

Additionally, they looked into clubs and organizations that they would like to try such as club sports or sororities and fraternities or career-focused clubs. Also campus safety and study abroad opportunities were both important to members of this class. Finding a good fit is about a lot more than academics.

Sometimes their research led them to decisions to take schools off their list. That is an indicator that they are in touch with what will really work for them.

3. They looked for Value

They learned what WUE is and which colleges participate. Return on investment was important, so they asked how they might leverage scholarship opportunities. They became aware of total cost of attendance and if their colleges were “need-blind” or need-aware.” Lastly, they filed their FAFSA’s in a timely basis.

Importantly, they filtered out what others think and stuck to what they want exercising their independence and individuality. By making their own ranking system, instead of chasing trophies, they focused on schools where they could thrive and be totally happy. Many have not heard back yet from dream schools, and some are already struggling with disappointment, but none will be left without fantastic options all because they put in the work when making their college lists. They did their homework.

Do You Know the Secret Sauce?

The answer to that question along with how open you are to new information might fundamentally change your college admissions process. Many students and their parents enter the college admissions season with an abundance of misconceptions. One of the most striking examples is what students think that the colleges are prioritizing when they are making admissions decisions.

NACAC (National Association for College Admission Counseling) teamed with Harris Polls to do a study on students’ perceptions about the college admissions process. The results provide needed insight into the student perspective. Everyone involved in college admissions should consider what the students are thinking so that corrective action can be taken to assure college-bound students know what is expected of them. They should have the appropriate tools to plan according to these expectations.

Students’ Common Misconceptions

Unfortunately, the poll results show many discrepancies between what students think they need to present to colleges and what colleges are actually looking for. Over 56% of those polled believe that GPA in all courses and test scores (SAT/ACT) are the most important factors. Extracurricular activities came in next at 34% and application essays at 33%. Another 1/3 of those surveyed also felt that grades in college prep courses were an important factor. Students felt that the least important factors are course rigor, teacher recommendations, interviews, demonstrated interest, and at the bottom, the counselor recommendation.

What Colleges are Assessing


Compare that with what colleges report that they are primarily assessing when reading applications. An overwhelming number of colleges (76%) listed GPA in college prep courses as the most important factor. Overall GPA and strength of curriculum came next. 26% of students felt strength of curriculum mattered compared to 63% of colleges. This is a problem as students throughout high school inappropriately weigh predicted grades over challenge when making course selections. After those three heavy weights, come other considerations such as character attributes (28%), essay (19%), and measured interest in attending (16%). Surprisingly, colleges rank test scores at 5%. This, of course, cannot be evaluated without context and the winds are always changing on this. It could vary significantly between schools, but I do think it is an indicator that students who overwhelmingly think it is the second most important factor need to evaluate it in context. If a school requires it, it is probably significant as it could verify the legitimacy of a high GPA. It would never, however, be more important than, say, strength of schedule. On the other hand, many ”test optional” schools are truly that, test optional. For those, it may really be closer to that 5% on the importance scale. It could be higher, though, as some are test optional in name only. That is when insider knowledge of a school’s admission process can be really helpful.

All in all, there is a disconnect between what colleges value and what applicants think they value. I hope that this data will help families plan and put things in perspective. The secret sauce is challenging yourself in high school course selection and working hard to achieve good grades in those challenging classes. Writing ability, interest in attending, recommendations, and quality of extracurricular activities follow in level of importance.

Do the Math!

                              

concentrated black kid doing sums
Photo by Katerina Holmes on Pexels.com

I have a professional crush. His name is Rick Clark. He spent many years as the Director of Admissions at Georgia Tech and started an amazing blog on his views on college admissions. I recommend you look up the blog and read some of the ones in the archives.  He is now the Executive Director of Strategic Student Access at Tech. Lucky for me he was the keynote speaker at the convention I attended in June, and he did not disappoint. The only thing I regret was not getting a selfie with my crush. In any event, he is focused on the college applicant experience and offers sage advice on reasonable approaches to find the best fit school. So what was my biggest take-away? “Don’t apply where you would not go!”

It’s that simple. Do yourself and everyone else a favor and eliminate the schools from your list where either geographic, academic, financial, or social considerations would keep you from attending. Why? Because you can play a part in controlling the legitimacy of admission rates. How often have you or your parents been shocked to see an admissions rate that was way lower than expected? Has that school become “better?” Because that is what we tend to think, a low admissions rate means it’s an academically stronger school. When, in actuality, it is probably merely the result of an increase in applications. If the size of its freshman class has not grown and it is experiencing a rise in applications, for whatever reason, then the ratio will show a lower admission rate. This is simple math involving numerators and denominators and is irrespective of quality of academics.

Rick Clark also said in his keynote address that applicants should not apply to 10 schools with admit rates of 10% thinking that that increases their chances to 100%. “That is not how math works!” More “reach” schools does not increase your chances for admission, but it does increase your chances for heart break. Trust me, it hurts every time you find out that you didn’t get into a school. No matter how resilient you think you are or how many times you say that you knew it wasn’t going to happen, it is painful to open an email that says, “We regret to inform you…. We wish you the best of luck.”

On the flip side, don’t apply to too many “likely” schools, either. Pick two or three that you are genuinely interested in and can see yourself attending. Make sure that it is truly “safe” by looking at the numbers and not relying on hearsay or what your parents remember from their application days. One good tactic is to apply early to a school with rolling admissions. Generally, you will hear back in a short period of time and then you will, hopefully, have an acceptance in your back pocket. One reason not to go overboard with these applications is out of fairness to the school and to other applicants. In addition to throwing away money, you could be taking a spot from someone who needs it and wasting resources at the university as they try to persuade you to enroll.

Your college list should have just a few dream schools and a small number of schools where you are likely to be accepted. The bulk of your applications should be going to the schools in the middle, the target schools. This is the sweet spot. This is where your hard work can truly pay off reaping the most colleges to choose from next spring. I think Rick Clark would agree.

Making the Most of College Visits

Why go?

Although not always possible, touring prospective colleges is an important part of the college application process. While studying their websites and other research sites is an important first step, there are many things that can only be learned in person. On a campus you can feel what the college is like, and if you could truly be happy there. Visiting campuses can also be helpful if the school has a “Why Us” essay as part of their application. Armed with your personal experience on campus, you can write a heartfelt and effective essay on how that school is distinctly well suited for you. On campus you also have the opportunity to ask questions specific to you and questions that are not among those in the FAQ section of their website.

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What is Your Why?

I recently attended a conference where the keynote speaker asked the question, “What is your why?”  While I was listening to the speech, it hit me that it is such a fundamental and thought-provoking question, that I needed it to become a core part of my consulting business.  I put up post-it notes to remind myself that I need to ask it of every student.  College-bound, or not, they need to know their why.  By digging deep into their motivations for the choices they are making, they can get clarification of their purpose and make better decisions regarding the future.

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