Do You Know the Secret Sauce?

The answer to that question along with how open you are to new information might fundamentally change your college admissions process. Many students and their parents enter the college admissions season with an abundance of misconceptions. One of the most striking examples is what students think that the colleges are prioritizing when they are making admissions decisions.

NACAC (National Association for College Admission Counseling) teamed with Harris Polls to do a study on students’ perceptions about the college admissions process. The results provide needed insight into the student perspective. Everyone involved in college admissions should consider what the students are thinking so that corrective action can be taken to assure college-bound students know what is expected of them. They should have the appropriate tools to plan according to these expectations.

Students’ Common Misconceptions

Unfortunately, the poll results show many discrepancies between what students think they need to present to colleges and what colleges are actually looking for. Over 56% of those polled believe that GPA in all courses and test scores (SAT/ACT) are the most important factors. Extracurricular activities came in next at 34% and application essays at 33%. Another 1/3 of those surveyed also felt that grades in college prep courses were an important factor. Students felt that the least important factors are course rigor, teacher recommendations, interviews, demonstrated interest, and at the bottom, the counselor recommendation.

What Colleges are Assessing


Compare that with what colleges report that they are primarily assessing when reading applications. An overwhelming number of colleges (76%) listed GPA in college prep courses as the most important factor. Overall GPA and strength of curriculum came next. 26% of students felt strength of curriculum mattered compared to 63% of colleges. This is a problem as students throughout high school inappropriately weigh predicted grades over challenge when making course selections. After those three heavy weights, come other considerations such as character attributes (28%), essay (19%), and measured interest in attending (16%). Surprisingly, colleges rank test scores at 5%. This, of course, cannot be evaluated without context and the winds are always changing on this. It could vary significantly between schools, but I do think it is an indicator that students who overwhelmingly think it is the second most important factor need to evaluate it in context. If a school requires it, it is probably significant as it could verify the legitimacy of a high GPA. It would never, however, be more important than, say, strength of schedule. On the other hand, many ”test optional” schools are truly that, test optional. For those, it may really be closer to that 5% on the importance scale. It could be higher, though, as some are test optional in name only. That is when insider knowledge of a school’s admission process can be really helpful.

All in all, there is a disconnect between what colleges value and what applicants think they value. I hope that this data will help families plan and put things in perspective. The secret sauce is challenging yourself in high school course selection and working hard to achieve good grades in those challenging classes. Writing ability, interest in attending, recommendations, and quality of extracurricular activities follow in level of importance.

Do the Math!

                              

concentrated black kid doing sums
Photo by Katerina Holmes on Pexels.com

I have a professional crush. His name is Rick Clark. He spent many years as the Director of Admissions at Georgia Tech and started an amazing blog on his views on college admissions. I recommend you look up the blog and read some of the ones in the archives.  He is now the Executive Director of Strategic Student Access at Tech. Lucky for me he was the keynote speaker at the convention I attended in June, and he did not disappoint. The only thing I regret was not getting a selfie with my crush. In any event, he is focused on the college applicant experience and offers sage advice on reasonable approaches to find the best fit school. So what was my biggest take-away? “Don’t apply where you would not go!”

It’s that simple. Do yourself and everyone else a favor and eliminate the schools from your list where either geographic, academic, financial, or social considerations would keep you from attending. Why? Because you can play a part in controlling the legitimacy of admission rates. How often have you or your parents been shocked to see an admissions rate that was way lower than expected? Has that school become “better?” Because that is what we tend to think, a low admissions rate means it’s an academically stronger school. When, in actuality, it is probably merely the result of an increase in applications. If the size of its freshman class has not grown and it is experiencing a rise in applications, for whatever reason, then the ratio will show a lower admission rate. This is simple math involving numerators and denominators and is irrespective of quality of academics.

Rick Clark also said in his keynote address that applicants should not apply to 10 schools with admit rates of 10% thinking that that increases their chances to 100%. “That is not how math works!” More “reach” schools does not increase your chances for admission, but it does increase your chances for heart break. Trust me, it hurts every time you find out that you didn’t get into a school. No matter how resilient you think you are or how many times you say that you knew it wasn’t going to happen, it is painful to open an email that says, “We regret to inform you…. We wish you the best of luck.”

On the flip side, don’t apply to too many “likely” schools, either. Pick two or three that you are genuinely interested in and can see yourself attending. Make sure that it is truly “safe” by looking at the numbers and not relying on hearsay or what your parents remember from their application days. One good tactic is to apply early to a school with rolling admissions. Generally, you will hear back in a short period of time and then you will, hopefully, have an acceptance in your back pocket. One reason not to go overboard with these applications is out of fairness to the school and to other applicants. In addition to throwing away money, you could be taking a spot from someone who needs it and wasting resources at the university as they try to persuade you to enroll.

Your college list should have just a few dream schools and a small number of schools where you are likely to be accepted. The bulk of your applications should be going to the schools in the middle, the target schools. This is the sweet spot. This is where your hard work can truly pay off reaping the most colleges to choose from next spring. I think Rick Clark would agree.

Making the Most of College Visits

Why go?

Although not always possible, touring prospective colleges is an important part of the college application process. While studying their websites and other research sites is an important first step, there are many things that can only be learned in person. On a campus you can feel what the college is like, and if you could truly be happy there. Visiting campuses can also be helpful if the school has a “Why Us” essay as part of their application. Armed with your personal experience on campus, you can write a heartfelt and effective essay on how that school is distinctly well suited for you. On campus you also have the opportunity to ask questions specific to you and questions that are not among those in the FAQ section of their website.

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What is Your Why?

I recently attended a conference where the keynote speaker asked the question, “What is your why?”  While I was listening to the speech, it hit me that it is such a fundamental and thought-provoking question, that I needed it to become a core part of my consulting business.  I put up post-it notes to remind myself that I need to ask it of every student.  College-bound, or not, they need to know their why.  By digging deep into their motivations for the choices they are making, they can get clarification of their purpose and make better decisions regarding the future.

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