Category: Application Essays

Each Spring, birdwatchers in coastal San Diego know it is March when they see Hooded Orioles returning to their feeders. Last year I even saw some Robins and blue Scrub Jays. I would like to be a birdwatcher someday, but for now I am an educational consultant and application essay coach. As such, I mark March by the release of the Common App personal statement prompts.

This year Common App announced at the end of February that the prompts will remain unchanged for the 2024-2025 application cycle. In the last year there has been a lot of conversation about the evolving role that this personal statement plays in the application along with speculation that the prompts would change. The widespread use of AI has given counselors and admissions folks pause. Will more and more applicants use AI to write their essays? If so, and there has been little evidence indicating that this is a wide-spread problem, what will the fall-out look like? Duke University recently indicated that they will no longer be using application essays to evaluate writing skills but will still be looking to learn something about the applicant’s values or character. This focus is in line with what the objective of the essay has always been, not only for Duke but for every college that requires it. Colleges are looking for hints as to what this applicant will contribute to their campus.

For high school juniors, the challenge is to write (themselves!) a story that effectively reveals who they are as a person. It should be new information and not a rehash of the activities section. This is about who they are, not what they have done. It does not need to be a unique story. It does not need to have fancy vocabulary and intricate sentence structure. These can overwhelm the essay and smother the writer’s voice. Authenticity is paramount.

Importantly, relax. Don’t believe the people in the YouTube videos who post about their essay that got them into their university. An essay alone has never gotten a student into a college. It is additional information and supplements the transcript and the activities. Share what you feel has been important to you. You will be fine.

October is when seniors get scared. The creepy Halloween ghosts and goblins are not creating this panic, it’s the fear inherent in the college application process. They turned the page of the calendar and suddenly with some deadlines just days away, the process has become real. Very real.

Every year, this insecurity results in people suddenly adding a number of schools to their lists and, the inevitable, essay do-over. If you think about it, it is completely counterintuitive to add work at this late date that is likely not to reap any rewards. It can actually be detrimental as valuable time that could be spent on individual college applications is lost. 

In hope of relieving at least some of the anxiety surrounding the personal statement, I would like to share a message I have repeatedly heard from college admissions officers, the personal statement is the cherry on top. It is no more than a sweet extra.

Here are some paraphrased statements from college admissions officers of highly selective schools:

USC: “We didn’t create the personal statement prompts. We did write our own questions, which we wouldn’t have done if we didn’t really value the answers.” 

Cornell: “I can’t love you until you show me the transcript.” What he meant by that is that no essay, no matter how amazing, is going to get somebody in who was not otherwise a strong candidate.  

Northwest: “We really don’t use them. They are truly optional. We only ever used them to evaluate writing skills, but then we realized that most people who apply to Northwestern can write well enough. We are only interested in our own question.”

University of Chicago: “We find that we get more useful information from the answers to our questions. The personal statements tend to be repetitive; they don’t give us new, valuable information.” 

So, don’t believe the person who posted on TikTok that their essay got them into Harvard. I wish them luck on their essay coaching business but hope that they learn more about college admissions before they take on clients. This does not mean that the personal statement is a waste of time or of no value. These colleges do not represent everyone, and the personal statement certainly has an important role for those colleges who use a holistic review process but don’t have their own essays. The time you spent laboring over it this summer was time well-spent, but it is important to know when to let go.

Seniors:  Your takeaway should be that at this point in the application process, your time is best spent on the supplemental essays. They are important and provide opportunities for you to do everything from describing an impactful activity to showcasing your academic interests and, of course, why XYZ University is the best place for you to learn and thrive. This is the prime place to display your values and intellectual curiosity and convince each college that they need you in their community. To write an effective supplemental essay, you must put in the time to research the college and organize your thoughts. Do not be deceived by the low maximum word counts, you should have a lot you want to say and fitting it into a paragraph should be challenging. If you think it is easy, you aren’t doing it right. 

Juniors:  Thank you for reading this far. Your takeaway should be to approach the application process with the intention of spending as much as the entire summer on the personal statement, if you want. Finish it by the first day of school and don’t look back. Form your priorities based on the real weight of each piece of the application; not on what you think the important pieces are.